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(By Sonia Aslam)  You’ve likely already seen Christmas decorations in stores.

Things like wrapping paper and ornaments have hit the shelves. But do you find that disrespectful, considering we haven’t observed Remembrance Day yet?

There’s a national push to have retailers scale back their holiday cheer in honour of veterans; it’s all coming from a very well-known Canadian.

Brett Wilson — businessman, philanthropist and former Dragon’s Den star — is spearheading the idea. He finds it disappointing and all-around inappropriate that stores are putting up things like Christmas lights, just as Halloween is wrapping up.

Wilson wants to see a little more respect.

“I’m noticing more and more the influence of the crass commercialization of Christmas occurring the moment the last witch and chocolate bar is put to bed. And I thought we could use the early part of November to be far more thoughtful and respectful of what our veterans have done for us.”

“I get frustrated by the thought that Remembrance Day is one minute for many people. They get word that it’s time to be quiet for a moment and then they go about their daily duties without really putting a lot of thought or effort into the moment.”

He understands retailers are doing it to drive sales, but adds he’s not Christmas shopping in early November and doesn’t need a reminder the holiday is around the corner.

“In no way do you want to be tripping the memory and graves of those who’ve gone before and I just find a clear platform of maybe some respectful time. There are so many different things that can be done but it just starts with dialing it down.”

“I, for one, don’t spend any time doing Christmas shopping in early November and I’m aware of it because we schedule Christmas for the 25th of December and I don’t need to be reminded by an overload of Christmas decor and God forbid Christmas carols in early November.”

He thinks the time between Halloween and Remembrance Day would be better used by retailers to help commemorate those who’ve served, instead of trying to boost their own bottom line.